Hi Handsome was created from years of hands-on experience in hair and beard care, and from firsthand frustration with products that promised everything but delivered very little.

Harsh chemicals, overpriced formulas, and misleading claims left hair dry, beards irritated, and skin compromised, while grooming routines became unnecessarily complicated. Sensitive skin reactions and inconsistent results were far too common both personally and professionally.

It became clear that men’s hair and beard grooming deserved better.